What is Remarketing?
Re-marketing gives you a chance to reach out to customers who’ve previously visited your website with banner ads. When a customer visits your site they are tagged with a special cookie allowing you to advertise to them online. This means you get another chance to convert them into a sale!
How Does it Work?
For example, visitors who are looking for new pet accessories may go to yourpet.com to browse the different products however, some visitors leave without completing a purchase. Knowing that the visitors are a potential customers yourpet.com can tag them as “site visitor”. This will allow yourpet.com to deliver an advertisement to the “site visitor”. Furthermore, you can even segment visitor groups based on the pages they visited to show them more relevant ads and increase repeat visits to your site.
- Increase Brand Awareness43% of companies use remarketing for online brand awareness and recognition.
With remarketing you’ll be able to establish brand awareness in the early stage of the purchase process, and become the authority on your product. Establishing this authority with visitors early should bring your customers back when they’re ready to purchase.3. Increase Conversions on your Website 56% of companies use remarketing for gaining customers.
Remarketing helps you to regain visitors by showing them advertisements on other places such as news website, blogs and article. Remarketing ads allow you to create a custom message which attract visitors to revisit your website and complete a purchase.How many times your potential customers see your ad is very important when they are ready to purchase. People coming back to your site for a second, third or fourth time are more likely to buy, because they have already seen your websites, so your products or services are more familiar to them.
- Gain your Competitors’ Customers11% of companies use remarketing to target your competitor’s customer.
With remarketing your ads pop up on customer’ browser after they go your website or search for a particular keyword. That means you can target people who’ve visited websites that are highly related to your product including your competitors.Great marketing strategies help you reach your target audience and boost your customer base. Remarketing is your solution to reach your target audience, increase conversion rates and improve your bottom line.
Have a good read here: https://unbounce.com/lead-generation/32-lead-generation-tactics/